岗位职责：

Formulate the region’s brand/ category strategy, and assist Category Director to develop and fulfill 3 – 5 years Category / Brand Vision, Strategy and Plan, including management of the Brand Architecture and Brand Portfolio

Fully responsible for delivery of the NPD of the region, both timing and quality

Major lead in communication with cross functional teams, global team and commercial markets to get both strategic and operational alignment

Plan & execute category intelligence, including IMI, competitor analysis etc.

Responsible for brand’s creative budget planning and spending

Develop 3-5 years Brand / Category Strategy and Plan to support brand / category growth

Propose brand portfolio and architecture to fulfill 3-5 years brand / category goal

Able to combine NPD options from global menu and regional development to formulate the brand’s portfolio strategy

Plan and execute 3 years’ NPD plan with on time and quality delivery (including margin, CSFOL, cost, etc.)

Able to reflect risk and propose options / solutions to management to manage the situation

Able to understand and review inline vs. new contribution to business.  Develop and execute activation plan to support

Plan and execute IMI plans (quali / quanti) & concept test (writing& testing)  to support brand / category strategy

All of the above to get management and market alignments, to be shared and aligned at RBWs / monthly integration calls

Demonstration of leadership to fulfill the brand / category strategy

Lead strategic discussion with cross functional team at NPD meetings, pre-gate meetings and gate meetings.  Responsible for making decisions that align with the agreed strategy.  Measured by quality of execution and also by 360 feedback

Major communication with global team (e.g., via integration calls) to ensure regional strategy and needs are being reflected which supports / flag concerns to Category Director in CLT discussion

Major communication with commercial markets (e.g., via integration calls) to agree and confirm NPD launch timing.

Able to flag risk and make proposal to resolve the situation or when disagreement arise for category director to make decision

Lead R&D/ GPI in delivery of NPDs, including management of R&D points, briefing, desired claims, and able to judge and make proposal when there is constraint in costs / technology.  Able to provide options and recommendation to category directors for final decision making

Lead and brief creative team on creative plan and execution.  Control creative budget by quarter, spending should be within +/-15% vs. plan

任职要求：

Minimum 5-6 years brand marketing experience

Prefer with NPD and product introduction / launch experience

Prefer background in fast moving consumer goods or beauty business

University level with proficient English, both verbal and written

Proven experience in project management experience with cross functional team

Strong team management and communication skills

Strong logical and analytical mind

Good sense in gaining Consumer Insights and Market/ Competitor developments

Capabilities in application of Microsoft software, excel, power point

投递简历：belletang@sword-cloud.com